Oz has Spoken! And "Oz" is the Reader! The New Trend in Kindle Tags

"This new trend of using tags to boycott traditional publishers' high Kindle prices is quite telling of the times."  - Heather Hummel

Anyone with enough online experience knows that when you "tag" something - such as a blog post - you're providing a searchable word related to the tagged content. For example, a blog on what to pack for a summer picnic might use the tag words "summer" "picnics" "sandwiches" "blanket" "basket" "flies" - you get the idea.

Any author knows that when their book is listed on Amazon (or other online bookstores) tags can be assigned to describe their book by using the  "Tags Customers Associate with This Product" feature. A John Grisham book would likely be tagged with words like "legal" and "lawyer" whereas a Jennifer Weiner book would be tagged with "Chick Lit" and "Women's Lit" etc. When a book is tagged on Amazon, other readers have the option to "agree" with a tag. The higher the number of "agrees" to a particular tag results in better odds of it moving up the ranks in search results for that word. For example, if someone searches "Chick Lit" and one of Jennifer Weiner's books is tagged "Chick Lit" and hundreds or thousands of readers agree, it will rank high in a search. Another author might have "Chick Lit" as a tag, but only a few people check on its box to "agree," causing it to rank lower in search results. It's all very word and click driven!

That was the original concept for tagging. However, what I'm seeing now is an interesting trend in readers using tags to boycott high Kindle prices set by traditional publishers. A Jennifer Weiner paper back might be tagged with "Chick Lit" "Funny" "Women" "Beach Read" and "Relationships" and yet, her Kindle version of her recent book Then Came You is tagged with: "too expensive for kindle, waiting for kindle price to go down, ebook overpriced, outrageous kindle price, publisher greed, 9 99 boycott, jennifer weiner, kindle swindle, no sale, agency 5 price fixing."

This new trend of using tags to boycott traditional publishers' high Kindle prices is quite telling of the times. Naturally, this use of tagging hurts the author because the tags that ought to represent their book aren't being used, but the tags such as the ones above are. Ultimately, the anger being directed at the publishers is punishing the author. My belief is that the publishers aren't even noticing this! A good publisher would ensure that their authors' Kindle books have the proper tags listed since it's such a powerful tool for books sales,  but they don't seem to be. Yet, if they did, they'd notice what tags are there instead.

One common misunderstanding that I'll dispel is that Kindle does NOT set the price for its eBooks. The publishers do. I hear many people complaining about Kindle setting prices too high, when in fact the price is set by the publishers. And, clearly the readers aren't happy with any eBook priced over $9.99.

Heather Hummel,The Gypsy Writer, is the author of the Journals from the Heart Series featuring Whispers from the Heart and Write from the Heart.

Her nonfiction titles include:
GO BIKE & Other Signs from the Universe  (PathBinder, 2011)
Gracefully Looking and Being Your Best at Any Age (McGraw-Hill, 2008)

Heather's books have appeared in newspapers such as: Publishers Weekly, USA Today and the Washington Post; and in magazines that include: Body & Soul, First, and Spry Living, a combined circulation of nearly 15 million.

Visit Heather's website at: http://www.heatherhummelauthor.com
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Journals from the Heart - A Heartfelt Series by Heather Hummel

Are you an avid journal writer? 

Do you find comfort in knowing love is still
attainable even after putting your heart on a shelf? 

Heather Hummel's new series Journals from the Heart threads the powerful theme of journal writing between characters who use the art in many areas of life. From reflection to grief to survival, journal writing carries these characters through challenges and to a place of love and empowerment. 

Madison Ragnar utilizes journal writing with her high school students in Whispers from the Heart. 

Samantha Sounder in Write from the Heart turns to her past journals and the beginnings of a new one in a mission of self discovery. 

The third, and forthcoming, Wisdom from the Heart, will introduce Jamie Jacobs, a fourteen year old girl who finds out she's adopted and depends on her journal entries to guide her through to her adult life.

Both novels are available on Kindle!

Buy Whispers from the Heart on Kindle and Buy Write from the Heart on Kindle

Heather Hummel is also a ghostwriter. Her books have appeared in newspapers such as: Publishers Weekly, USA Today and the Washington Post; and in magazines that include: Body & Soul, First, and Spry Living, a combined circulation of nearly 15 million. A graduate from the University of Virginia, Heather holds a Bachelor of Interdisciplinary Studies degree.