Monday, January 02, 2012

What a Difference a Decade Makes: 10 Years Later in Publishing

There are times when the analytical side of this writer comes out, and tonight was one of them. In researching statistics on current publishing trends, I found a lot of data from 2002 - an entire decade ago. Some of the numbers are eye-opening, yet not surprising to those of us who have been following along.

Nowadays books are being written on iPads and uploaded to Amazon, making them for sale in a matter of moments. Yet, these statistics remind us where we were 10 years ago and of the amazing difference a decade can make in one industry:

2002: Online bookstores sold 10% of the books.
-- The Wall Street Journal, June 18, 2003

2002 gross sales:
Barnes &; Noble: $3.7 billion
Borders Group: $3.4 billion
Amazon: $2.0 billion
--Publishers weekly, April 7, 2003.

eBook sales increased 1,442% in January 2003 over January 2002.
--Publishers weekly, March 24, 2003.

Borders returns rates: 26.55% in 2002
-- Foner Books

2002: Borders opened 41 super stores for a total of 404.
Closed 53 Waldenbook stores and opened 4, leaving a total of 778.
8 new stores were opened overseas for a total of 30 super stores and 37 Books, Etc
--Publishers weekly, March 17, 2003.

2002: $450 million was spent on general-interest books at big-box stores such as Wal-Mart. That figure is up 7.4% from 2000. Costco and other price clubs are taking market share from the bookstores.
--Ipsos Book Trends, reported in The Wall Street Journal, June 18, 2003

2002: Of the $23.7 billion spent on books, only $10.7 billion is spent in bookstores. The non-traditional outlets sell more books.
--Tami DePalma, Marketability.

These are the highlights, but you can read more statistics at Para Publishing


Besides immersing herself in photography, Heather Hummel is a celebrity ghostwriter and an award-winning, best-selling author. Her published works include:
Journals from the Heart Series:
Whispers from the Heart (2011)
Write from the Heart (2011)
GO BIKE & Other Signs from the Universe (2011)
Gracefully: Looking and Being Your Best at Any Age (McGraw-Hill, 2008),
Messages of Hope and Healing ( Sunpiper Media, 2006)
Blue Ridge Anthology (Cedar Creek, 2007) with David Baldacci and Rita Mae Brown
2009 Mature Media Awards, Merit Award
2009 New York Book Festival, Honorable Mention

1 comment:

Anonymous said...

Incredible what a decade will do. Can't wait to see what happens in the next ten to twenty years.